ĭesigned by Louis Cartier, the Tank watch model was introduced in 1919 with a design inspired by the newly introduced tanks on the Western Front in World War I. By this time, Cartier had branches in London, New York and Saint Petersburg and was quickly becoming one of the most successful watch companies in the world. Cartier bought it from the Plants in exchange for $100 in cash and a double-stranded natural pearl necklace valued at the time at $1 million. Pierre Cartier established the New York City branch in 1909, moving in 1917 to 653 Fifth Avenue, the Neo-Renaissance mansion of Morton Freeman Plant (son of railroad tycoon Henry B. Among the Cartier team was Charles Jacqueau, who joined Louis Cartier in 1909 for the rest of his life, and Jeanne Toussaint, who was Director of Fine Jewellery from 1933. In 1907, Cartier signed a contract with Edmond Jaeger, who agreed to exclusively supply the movements for Cartier watches. The "Santos" watch was Cartier's first men's wristwatch. This watch was favored not only by Santos-Dumont himself but also by many other customers. Cartier designed a flat wristwatch with a distinctive square bezel. In 1904, the Brazilian pioneer aviator, Alberto Santos-Dumont complained to his friend Louis Cartier of the unreliability and impracticality of using pocket watches while flying. He was responsible for some of the company's most celebrated designs, such as the mystery clocks (a type of clock with a transparent dial and so named because its mechanism is hidden), fashionable wristwatches and exotic orientalist Art Deco designs, including the colorful "Tutti Frutti" jewels. Louis ran the Paris branch, moving to the Rue de la Paix in 1899. Similar warrants soon followed from the courts of Spain, Portugal, Russia and the House of Orléans.
King Edward VII of Great Britain referred to Cartier as "the jeweller of kings and the king of jewellers." For his coronation in 1902, Edward VII ordered 27 tiaras and issued a royal warrant to Cartier in 1904. Ĭartier has a long history of sales to royalty. With a growth of 14% value over the previous year, a brand value of $12.2 B and revenue of $6.2 B. As of 2021, the brand appears to be steadily on the rise and Forbes Most Valuable Brand List shows that Cartier has moved up three spaces, from 59th in 2018 to 56th in 2020. Ĭartier is regarded as one of the most prestigious jewellery manufacturers in the world. Cartier operates more than 200 stores in 125 countries, with three Temples (Historical Maisons) in London, New York, and Paris. The company maintains its headquarters in Paris, although it is a wholly owned subsidiary of the Swiss Richemont Group. Founded by Louis-François Cartier in Paris in 1847, the company remained under family control until 1964. Cartier International SNC, or simply Cartier ( / ˈ k ɑːr t i eɪ/ French: ), is a French luxury goods conglomerate which designs, manufactures, distributes, and sells jewellery and watches.
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